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China’s Outbound Tourism, 2014

China became the largest spender on international tourism globally in 2012, surpassing Germany and the United States, propelled by strong spending growth in 2011. China’s outbound tourism has been growing vigorously at an annual rate of ~15% over the past decade, which is much higher than that of the global market and the other BRIC countries. Whilst growing urbanization of various Chinese cities and their improved connectivity with the outer world have broadened the geographical market focus for the destination countries. Lastly Chinese tourists are proving to be a boom for the retail industry of the destination countries, as they account for the largest share of the global expenditure on tax-free shopping.

The report found here as a PDF highlights the opportunities and trends associated with growth in the Chinese outbound travelers markets.



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