During the year of China`s Economic & Social rebalancing, this report examines brand building in China. Whils the list is still dominated by SOE`s in the first 50, the next half show an interesting prominence of private companies where Chinese entrepreneurs have been developing market-driven companies and valuable brands accross many product and service categories which will only increase in value as reblancing unleashes competition.
Comparing the brand equity of Chinese brands and foreign brands in China. Chinese brands have caught up. They lag in only one crucial aspect: meaningful differentiation. That’s the missing piece for Chinese brands; it’s a critical element for the brands ranked 51 to 100 to move into the upper tier of the BrandZ™ Top 100 Chinese ranking. For the full PDF report, please click here.