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The Chinese Luxury Traveler 2014 (Hurun Report)

This report analyzes the travel habits and consumption patterns of China’s HNWIs in the past year, and includes a new case study on medical tourism through collaboration with DIADEMA.



According to statistics provided by the China Tourism Academy, consumer demand was strong as China’ s tourism economy grew steadily in 2013, with the number of Chinese outbound tourists coming to a staggering 98 million, up 17.8% year on year. However, the international tourism trade deficit continued to widen due to the rapid growth of outbound tourism. The China Tourism Academy continues to hold relatively optimistic expectations for the tourism economy in 2014 and believes it will continue to maintain steady and rapid growth.
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